Day’s Eye Logo

Day’s Eye (an early form of the word “daisy”) contracted with me to design a logo based on the work I had done for the Tell Them of Us film and related items.  It was to echo a sister business, Crow’s Eye, but not look exactly the same.  I was able to track down the fonts used in the Crow’s Eye logo and imitate the size and placement of the type.  The icon that accompanies it came about as I was playing with a number of concepts:  camera aperture (the “eye”), eye movement, and gerbera daisies.